Tuesday, January 4, 2011

Eastern Elites

I was watching MSNBC's "Morning Joe" today, and I realized that there's an opportunity to be had in this, the land of 5 trillion cable channels.
Our major news media outlets are insanely east-coast oriented.
I came across five different stories today about New Jersey governor Chris Christie, who is not a candidate for president in 2012 (or IS he?). New Jersey is the eleventh most populous state in the union, with 8.7 million people, just over the entire population of New York City. Sure, Christie is doing some mildly noteworthy things, but California has more than four times as many people. Texas has 25 million people, and I haven't seen their governor show up in my sphere in awhile. Now, I live in California and Jerry Brown just got sworn in yesterday, so he's shown up in the news a little more than he normally would.

What there seems like there would be a fairly decent market for is a news network that doesn't focus on the handful of states in the northeast, but instead focuses on the entire rest of the country. Sure, New York City was covered in snow? Mention that. Detroit is now cheaper for corporations to home their call centers than India? Maybe spend a little more time on that. Michigan is home to nearly nine million people, and Detroit is just a hop skip and a jump from Ohio and Indiana. It's a big country, and there's plenty of news to be had outside the fact that the mayor of NYC gave an address partly in Spanish.

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